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Shrimpton is not the only girl getting a make-over

It must be the smell of spring that creates the urge to rejuvenate. 
Vogue reports that Hermes (my absolute favorite luxury brand) has given their site a make-over

HERMÉS takes the online experience one step further this week, launching online magazine The Wings of Hermés via its newly-revamped website. 

Describing it as an experience seems somewhat of an understatement; it allows the user to explore the many layers of the site, an eccentric and iconic world chronicling the 170 years of Hermés history. 

"We wanted to inform and surprise while representing the true spirit of Hermés," explains Fiona Rushton of the brand's UK press team. 

Like an interactive magazine, the site is full of stories and images that define a brand with a heritage as rich and deep as its signature leather bags themselves. Through 60 windows, 14 product ranges are represented through mediums such as intimate interviews, dreamlike film footage, iconic photo galleries and fun interactive games - all reflecting the power and beauty of nature, movement, colour and texture. 

Intrigued? Get in on the action at www.hermes.com. (April 1 2008, AM) 

Clare Alstin

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